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Elena Muñoz
Journalist | UX writerMeliá Hotels InternationalA journalist by training and digital at heart, she tells stories through what she sees, experiences, and feels, drawing inspiration from what unfolds in hotels, airports, and conversations.
Elena Muñoz Martiañez has over nine years of experience in digital content, communication, and strategic copywriting. She has worked in e-commerce environments and digital ecosystems, developing and managing content for various brands, audiences, and channels, focusing on usability, clarity, and brand consistency.
Highly skilled inExtensive experience inA background in
Digital content, copywriting, and online communication, with experience in content strategy geared towards SEO and user experience. She works on content creation and optimisation for digital environments, adapting messages focused on visibility, conversion, and brand consistency.
UX copywriter and e-commerce planner, focusing on product optimisation, enhancing user experience, and increasing conversion in digital environments. She has worked in copywriting, product descriptions, and content strategy, combining communication, data, creativity, and digital vision with a user-centric approach.
Holds a degree in Journalism from the Complutense University of Madrid and a Master's in Corporate Communication from the Seneca Institute, complementing her education with studies in digital marketing, analytics, digital tools, and Artificial Intelligence.
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