Sol Meliá does not currently adhere to any voluntary advertising, marketing or sponsorship codes or standards. The Company does, however, apply internal regulations in all of its advertising and marketing activities based on respect for people’s dignity and the values of integrity, truthfulness, fair competition and legality, with special emphasis on the promotion of sustainable and responsible tourism.
In 2008 Sol Meliá took part in the Alicante 2008-2009 round the world yacht race, sponsoring two of the yachts, both linked to a Spanish team. The sponsorship is another example of the commitment of the Company to major sporting events. The Meliá brand has also supported Fernando Verdasco and Tommy Robredo, two Spanish tennis players, once again this year offering stays for the players and their trainers during tournaments held in cities where the brand operates hotels.
Information on cooperation with and free use of hotel facilities by non-profit organisations can be seen in Section 2, chapter 7 of this report.