MELIA may collect information through cookies or log files on user navigation behaviour on its websites. These devices are exclusively associated with a unique user and the device with which they navigate the website. Cookies are files sent by the website and stored on the user's browser by a web server for maintaining the browsing session storing the user’s IP address (of their computer) and other navigation data. MELIA also uses " beacons " or electronic images that allow the website to count the number of visitors and users who have accessed a particular website and to access certain cookies. Thanks to cookies, it is possible that the MELIA server recognizes the computer browser used by the user in order to make navigation easier and to measure the audience and traffic patterns, monitor progress and number of visits, using the information contained in the cookies separately from any other personal data on the user that may be available.
MELIA uses web analytics cookies to measure and analyze user navigation. Analytical cookies allow the monitoring and analysis of user behaviour. MELIA uses the data to make improvements based on the analysis of user behaviour. Web analytics does not provide information on the full name or email or postal address of users. The information obtained is relative to the number of users accessing the site , number of page views , frequency and repetition of visits, duration, the browser used, the operator providing the service, the language, the terminal used or the city to which the IP address is assigned.
In the following table you can see the cookies used on MELIA websites, the information obtained by them and their purpose:
||User session, registration details, bookings.
||Registration and management of user sessions, personalised browsing, load balancing.
|Sites visited, frequency, number and frequency of visits, time spent browsing, searches made, links clicked, browser used, operator providing the service, location of IP address.
||Measure and analyse user navigation, tracking and analysis of user behaviour, creation of anonymous user profiles, make improvements based on the analysis of usage data.
|User's browsing interests, preferences expressed, forms of interaction with the website, ads displayed and opened, web pages visited.
||Optimizing of advertising space on websites to provide advertisements of greater interest to users, to identify the effectiveness of advertising campaigns and improve them.
To revoke consent, users may disable cookies by modifying their browser settings. The links listed below provide more information about what cookies are installed, how to allow, block or remove installation from your computer. Depending on which browser you use, the user may follow these links: